La vulgarisation agricole en images: une analyse selon trois perspectives communicationnelles

Diane Parent

Économie rurale, 1993, vol. 216, issue 1, 30-36

Abstract: [fre] Cet article présente une analyse de la vulgarisation agricole selon trois modèles ou images issus des sciences de la communication. La première renvoie à une perspective communicationnelle de type mécanique, de transmission de connaissance, propre à l'image du télégraphe. La seconde, de type psychosociologique, propre à la communication interpersonnelle suggère une image de la vulgarisation de type orchestre où la finalité est non pas de transmettre mais de bien s'entendre, de "jouer ensemble", en harmonie. Finalement nous proposons un examen de la vulgarisation à partir d'une image inspirée de la communication organisationnelle, soit la poupée russe qui suggère que la vulgarisation est un processus de construction de la relation conseiller-agriculteur, du rapport entre ceux-ci et leurs organisations et aussi du contenu et de l'activité de connaissance. [eng] Images of agricultural extension: an analysis according to three communicationnal perspectives . This paper presents an analysis of agricultural extension services according to three models or images borrowed from communication sciences. The first refers to a mechanical perspective, typical of the transmission of knowledge, as a telegraph. The second, the psychosociological type, proper to the interpersonnal communication pictures extension as an orchestra where the finality is not to transmit but to play together, in harmony. Finally we propose an examination of agricultural extension based on an image proper to organizationnal commu- nication,"la poupée russe", which suggests that agricultural extension is a process of construction of the relationship between the advisor and the farmer, the rapport between them and their organisations as much as the object and the process of knowledge .

Date: 1993
Note: DOI:10.3406/ecoru.1993.4549
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