Relations interentreprises et nouveaux modèles d'affaires

Pierre-Jean Benghozi

Revue Économique, 2001, vol. 52, issue 1, 165-190

Abstract: [fre] Les technologies de l'information et de la communication structurent l'organisation des entreprises et des filières industrielles par de nouvelles articulations entre échanges physiques et relations informationnelles. Cet article se propose de caractériser l'évolution des relations interentreprises au sein des chaînes de valeur et les modèles d'affaires qui se font jour aujourd'hui sur Internet. À partir d'études de cas, il montre que l'apparition des nouvelles formes observées est un processus plus complexe qu'une simple substitution aux formes traditionnelles. On assiste à la mobilisation de ressources clés - localisation, information, technologie - qui sont converties en « fonctions pivots » génératrices de structures organisationnelles originales et diversifiées. Cette approche permet de caractériser plusieurs formes typées d'organisation de filières et de commerce électronique. [eng] Interfirm relationships and new economic business models. . Information and communication technologies are shaping internal organizations and industrial sectors creating new links between physical trades and information-based relations. This paper plans to characterize interfirm relationships evolution within value added chains and business economic models emerging on the Internet. Observations from case studies show that such evolutions are not simply substituting older structures. They are converting key-assets (location, information, technology) into central industrial functions. Taking account of the diversity of strategies and business models, one can characterize several organizational shapes for Internet activities and e-commerce.

Date: 2001
Note: DOI:10.3406/reco.2001.410283
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