The Influence of Service Quality and Product Quality on Consumer Loyalty with Consumer Satisfaction as Moderating Variable at PT. Mabar Feed Indonesia

Ryan Wijaya, Sofiyan Sofiyan, Yusuf Ronny Edward and Nagian Toni
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Ryan Wijaya: Universitas Prima Indonesia
Sofiyan Sofiyan: Universitas Prima Indonesia
Yusuf Ronny Edward: Universitas Prima Indonesia
Nagian Toni: Universitas Prima Indonesia

Journal of Economics and Business Letters, 2022, vol. 2, issue 3, 1-7

Abstract: PT. Mabar Feed Indonesia is one of the companies engaged in the poultry feed industry for laying hens and meat. Other products produced by PT. Mabar Feed Indonesia in the form of shrimp and other animal feed. This study uses a quantitative approach with SPSS tools. This study found that service quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Product quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Service quality has an effect on consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia. Product quality affects consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia.

Keywords: service quality; product quality; consumer loyalty; consumer satisfaction; mabar feed indonesia (search for similar items in EconPapers)
Date: 2022
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DOI: 10.55942/jebl.v2i3.159

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