The influence of online shopping attributes on fashion consumers’ satisfaction and loyalty: Evidence from Indonesian e-commerce

Ferdy Syafrial ()
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Ferdy Syafrial: Bina Nusantara University

Journal of Economics and Business Letters, 2024, vol. 4, issue 5, 49-57

Abstract: This study examines how online shopping attributes shape satisfaction and loyalty among Indonesian fashion e-commerce users. Using a quantitative, descriptive–associative, cross-sectional design, we surveyed 170 consumers who had made at least one online purchase. The model specifies Information Quality, Privacy, Security, Delivery/Fulfillment, and Product Variety as antecedents; Customer Satisfaction as a mediator; Price as a moderator; and Customer Loyalty as the outcome. Measurement diagnostics indicate acceptable reliability and validity (CR > 0.87; AVE > 0.50; HTMT

Keywords: e-commerce; fashion; delivery; product variety; customer loyalty (search for similar items in EconPapers)
Date: 2024
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DOI: 10.55942/jebl.v4i5.238

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