Strengthening production capacity through financial management and digital marketing: Evidence from PKK Women’s groups in Matara Village, Merauke

Intan Farida Khasanah, Prima Lestari Situmorang (), Hermanto Tinambunan (), Desmina Kristiani Hutabarat, Najdah Thalib, A. Abdullah (), Khoirul An’am (), Adela Anita (), Gabriel Gloria Ohee (), Seven Marganda Bako () and Nurul Uswatun Hasanah ()
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Intan Farida Khasanah: Universitas Musamus
Prima Lestari Situmorang: Musamus University
Hermanto Tinambunan: Musamus University
Desmina Kristiani Hutabarat: Musamus University
Najdah Thalib: Musamus University
A. Abdullah: Musamus University
Khoirul An’am: Musamus University
Adela Anita: Musamus University
Gabriel Gloria Ohee: Musamus University
Seven Marganda Bako: Musamus University
Nurul Uswatun Hasanah: Musamus University

Priviet Social Sciences Journal, 2026, vol. 6, issue 4, 188-199

Abstract: This community service activity aimed to improve the production capacity, financial management literacy, and digital marketing skills among members of the Family Welfare Empowerment group in Matara Village by developing fish nuggets as a value-added processed product utilizing local fisheries potential. The program was implemented using a participatory approach through educational and training activities, including program socialization, fish nugget production training, simple financial management training, and digital marketing training. The activities were conducted at the Matara Village Hall and involved 20 participants from the local community group. The results indicated a significant improvement in participants understanding of hygienic production techniques, their ability to maintain simple financial records, and their use of social media as a platform for product promotion. The integration of production training, financial management, and digital marketing also encouraged the development of household enterprises utilizing fisheries products and expanded opportunities for marketing processed products. This activity contributed to strengthening the capacity of community-based enterprises and supported the development of economic independence through the utilization of local resource potential in Matara Village.

Keywords: community empowerment; digital marketing; financial management literacy; fish processing (search for similar items in EconPapers)
Date: 2026
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DOI: 10.55942/pssj.v6i4.1737

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