Promoting environmental cleanliness through motion graphic public service announcements in urban communities of Bogor Indonesia

Dandi Rajki Nurpadilah, Amir Hamzah Pohan (), Charmiyanti Nurkentjana Aju, Mochamad Sanwasih and Khadijah
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Dandi Rajki Nurpadilah: Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia
Amir Hamzah Pohan: Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia
Charmiyanti Nurkentjana Aju: Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia
Mochamad Sanwasih: Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia
Khadijah: Study Program of Multimedia Engineering Technology, Boash Digital Polytechnic of Indonesia, Jl. Raya Lenteng Agung No. 20, South Jakarta, DKI Jakarta 12610, Indonesia

Priviet Social Sciences Journal, 2025, vol. 5, issue 5, 57-70

Abstract: This study investigates the role of motion graphic public service announcements (PSAs) in enhancing public awareness and encouraging environmental cleanliness in Bogor, Indonesia. Employing a full-cycle approach, the study encompasses PSA design, animation production, and audience evaluation through a pilot survey of 25 respondents. The animated video, created with Adobe Illustrator and After Effects, illustrates the transformation of a polluted park into a clean, green community space through collective action. Results show 76–84% positive reception on clarity, appeal, and effectiveness of the message. Guided by the Elaboration Likelihood Model and Social Cognitive Theory, the findings demonstrate that motion graphics effectively influence attitudes and behaviors by combining visual storytelling with cultural resonance. The study highlights the potential of creative digital media in civic campaigns and recommends its broader adoption by local governments and NGOs to foster sustainable urban behavior.

Keywords: Public Service Announcement; Motion Graphic Animation; Environmental Behavior; Urban Communication; Bogor Indonesia (search for similar items in EconPapers)
JEL-codes: D83 Q56 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:prv:pssjpv:346

DOI: 10.55942/pssj.v5i5.346

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