BTS’s ‘Spring Day’ through the lens of narrative paradigm and semiotics

Decency Ananda Sylphania (), Shafa Safira Najah () and Anggun Nadia Fatimah ()
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Decency Ananda Sylphania: Universitas Negeri Jakarta
Shafa Safira Najah: Universitas Negeri Jakarta
Anggun Nadia Fatimah: Universitas Negeri Jakarta

Priviet Social Sciences Journal, 2025, vol. 5, issue 7, 43-60

Abstract: This study focuses on analyzing the meanings of BTS’s Spring Day music video through the lens of the Narrative Paradigm theory and Roland Barthes semiotics. The study used two primary data collection techniques: observation and literature review. The analysis found nine key scenes showing three stages of emotional transformation: grief, longing, and emotional liberation. Each stage reflects a specific mood, isolation, sorrow, longing, healing, or hope. Additionally, an analysis of eight key lyrics reveals four narrative stages: profound loss and clinging to hope, struggling with normalcy, emerging from despair, and messages of hope and closure. These findings highlight how Spring Day combines visual and lyrical elements to convey the universal message of loss and recovery. BTS’s storytelling on Spring Day offers an emotionally resonant and culturally relevant narrative enriched with semiotic meaning.

Keywords: BTS; Barthes Semiotics; lyrics and video analysis; narrative paradigm; spring-day (search for similar items in EconPapers)
Date: 2025
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DOI: 10.55942/pssj.v5i7.368

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