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The Marketing Philosophy and Challenges for the New Millennium

Dainora Grundey ()
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Dainora Grundey: Kaunas Faculty of Humanities, Vilnius University, Lithuania

Scientific Bulletin - Economic Sciences, 2010, issue 9, 169-180

Abstract: The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome. That is why the second purpose of this paper is to define the challenges for marketing in the new millennium. Both theoretical considerations will be applied to the selected practical cases from international and Lithuanian markets.

Keywords: marketing; marketing orientations; philosophy; millennium challenges; Starbucks; Coffee Inn; the USA; Lithuania (search for similar items in EconPapers)
JEL-codes: M31 O51 O52 (search for similar items in EconPapers)
Date: 2010
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Handle: RePEc:pts:journl:y:2010:i:1:p:169-180