The Marketing Philosophy and Challenges for the New Millennium

Dainora Grundey ()
Additional contact information
Dainora Grundey: Kaunas Faculty of Humanities, Vilnius University, Lithuania

Scientific Bulletin - Economic Sciences, 2010, issue 9, 169-180

Abstract: The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome. That is why the second purpose of this paper is to define the challenges for marketing in the new millennium. Both theoretical considerations will be applied to the selected practical cases from international and Lithuanian markets.

Keywords: marketing; marketing orientations; philosophy; millennium challenges; Starbucks; Coffee Inn; the USA; Lithuania (search for similar items in EconPapers)
JEL-codes: M31 O51 O52 (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://economic.upit.ro/repec/pdf/K1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pts:journl:y:2010:i:1:p:169-180

Access Statistics for this article

Scientific Bulletin - Economic Sciences is currently edited by Alina Hagiu

More articles in Scientific Bulletin - Economic Sciences from University of Pitesti Contact information at EDIRC.
Bibliographic data for series maintained by Alina Hagiu ().