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The Management of Innovation Process from Market Orientation Perspective in Automotive Industry

Amalia Pandelicã () and Mihaela Diaconu ()
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Amalia Pandelicã: Faculty of Economics, University of Pitesti, Romania
Mihaela Diaconu: Faculty of Economics, University of Pitesti, Romania

Scientific Bulletin - Economic Sciences, 2011, vol. 10, issue 2, 108-115

Abstract: Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.

Keywords: market orientation; innovation process; implementation process; automotive industry (search for similar items in EconPapers)
JEL-codes: M10 M21 M31 (search for similar items in EconPapers)
Date: 2011
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