CHARACTERISTICS OF MARKETING IN PROFESIONAL SERVICES DELIVERED BY THE HEALTHCARE SYSTEM
Flaviu Meghisan () and
Carmen Gabriela Secara ()
Additional contact information
Flaviu Meghisan: Faculty of Economics, University of Piteºti, Romania
Carmen Gabriela Secara: Faculty of Economics, University of Piteºti, Romania
Scientific Bulletin - Economic Sciences, 2013, vol. 12, issue 1, 3-14
Equilibrium position of a competitive market must necessarily be an „pareto optimal”: with every transaction made, people get rich without anyone else to deplete. If there is no increasing income - economies of scale or proportion - in the production system, then each „pareto optimal” condition is a competitive equilibrium position, depending on the distribution of purchasing power. Where there are concerns about income distribution and hence of goods and services between individuals, the state can interfere by changing this algorithm of purchasing power distribution, within the economy. On the other hand, if some individuals are reluctant to risk (theory contradicted by the existence of gambling), then providing insurances is incumbent on mutually beneficial exchanges, because people are willing to pay for the convenience of not having to worry about the future events that may affect their existence. Another problem of the insurance field is that of ”moral hazard": since signing an insurance contract, the insured is no longer trying as hard to prevent accidents against which they have been insured, therefore the likelihood of occurrence for such accidents increases.
Keywords: healthcare; welfare; brand imagine; health marketing. (search for similar items in EconPapers)
JEL-codes: I11 I18 (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pts:journl:y:2013:i:1:p:15-25
Access Statistics for this article
Scientific Bulletin - Economic Sciences is currently edited by Logica Banica
More articles in Scientific Bulletin - Economic Sciences from University of Pitesti Contact information at EDIRC.
Series data maintained by Logica Banica ().