THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA

Victoria-Mihaela Brinzea () and Olimpia Elena Mihaela Oancea ()
Additional contact information
Victoria-Mihaela Brinzea: University of Pitesti, Faculty of Economics, Romania
Olimpia Elena Mihaela Oancea: University of Pitesti, Faculty of Economics, Romania

Scientific Bulletin - Economic Sciences, 2016, vol. 15, issue 1, 49-59

Abstract: The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packaging and to the guarantees offered by the presence of official signs of quality. The quality of the product itself is undoubtedly the key to success, but before arriving there, the consumer must be convinced that the product should be bought from all the others that are available in the same category, moment at which the visual appearance of the product must fulfill his role. Deepening the analysis, we can say that although the shape, color, packaging originality are particularly important points, finally, the element that will really make the difference for consumers, today, is the label and the containing information.

Keywords: Label; Branding; Advertising; Nutrition information; Design. (search for similar items in EconPapers)
JEL-codes: M31 M38 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economic.upit.ro/repec/pdf/2016_1_5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pts:journl:y:2016:i:1:p:49-59

Access Statistics for this article

Scientific Bulletin - Economic Sciences is currently edited by Alina Hagiu

More articles in Scientific Bulletin - Economic Sciences from University of Pitesti Contact information at EDIRC.
Bibliographic data for series maintained by Alina Hagiu ().