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EXTERNAL ELEMENTS OF INTERCULTURAL MANAGEMENT

Ruxandra Georgescu (), Elena Daniela Sfichi () and Claudia Istrachie ()
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Ruxandra Georgescu: University Valahia Targoviste, Romania
Elena Daniela Sfichi: University Valahia Targoviste, Romania
Claudia Istrachie: University Valahia Targoviste, Romania

Scientific Bulletin - Economic Sciences, 2017, vol. 16, issue 2, 11-25

Abstract: Because nowadays we attach a great importance to our look, this article wants to highlight certain aspects of intercultural management that are external to us, the personal label with which we "come into contact with the whole world” and also this article gives some suggestions that I want to consider for business success. As speakers of a language, we are both "producers" and "consumers" of it. In a sense, this is also the case for the dress code, the "language" of clothing: we dress in a certain way and this send messages to others; We perceive how others are dressed and so we receive messages from them. But there is no difference: we are not the ones who produce the signs. Beyond fashion, myths and motes, clothing, accessories, gesture, face expression, posture and body lines are the first elements that give visual identity to any person. In the business environment, as in the world of fashion, immediate visual identity is the one that generates the first impression.

Keywords: Time; Culturals aspects; Behavior in cultural management. (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2017
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