ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY
Nicoleta Isac () and
Waqar Badshah ()
Additional contact information
Nicoleta Isac: Istanbul Sabahattin Zaim University, Istanbul, Turkey
Waqar Badshah: Istanbul Sabahattin Zaim University, Istanbul, Turkey
Scientific Bulletin - Economic Sciences, 2017, vol. 16, issue 2, 33-40
Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it operates, to improve its economic and financial performance and its ability to compete in the report with other companies. This paper presents a research on the analysis of the diversification strategy of the product according to which that the company is constantly improving its existing products and increasing its product portfolio from year to year in order to maintain market leadership and consumer satisfaction with its products.
Keywords: Firm strategy; Consumer satisfaction; Market research. (search for similar items in EconPapers)
JEL-codes: L10 (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pts:journl:y:2017:i:2:p:33-40
Access Statistics for this article
Scientific Bulletin - Economic Sciences is currently edited by Logica Banica
More articles in Scientific Bulletin - Economic Sciences from University of Pitesti Contact information at EDIRC.
Series data maintained by Logica Banica ().