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ANALYSIS OF THE STRATEGY AND OF THE LEVEL OF CONSUMER SATISFACTION REGARDING AN BAKERY COMPANY

Nicoleta Isac () and Waqar Badshah ()
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Nicoleta Isac: Istanbul Sabahattin Zaim University, Istanbul, Turkey
Waqar Badshah: Istanbul Sabahattin Zaim University, Istanbul, Turkey

Scientific Bulletin - Economic Sciences, 2017, vol. 16, issue 2, 33-40

Abstract: Strategic management is a form of predictive management focused on anticipating changes and changes to be made within the firm. Under market economy conditions, each firm, irrespective of its ownership, profile or size, needs to constantly adapt to market and environmental requirements in which it operates, to improve its economic and financial performance and its ability to compete in the report with other companies. This paper presents a research on the analysis of the diversification strategy of the product according to which that the company is constantly improving its existing products and increasing its product portfolio from year to year in order to maintain market leadership and consumer satisfaction with its products.

Keywords: Firm strategy; Consumer satisfaction; Market research. (search for similar items in EconPapers)
JEL-codes: L10 (search for similar items in EconPapers)
Date: 2017
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