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ANALYSIS OF THE COMPETITIVE POSITION OF S.C. "FUCHS CONDIMENTE RO" S.R.L. CURTEA DE ARGES

Puiu Gradinaru (), Dorulet Gradinaru () and Cristina Elena Paraschiv ()
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Puiu Gradinaru: Faculty of Economics and Law, University of Pitesti, Romania
Dorulet Gradinaru: Faculty of Economics and Law, University of Pitesti, Romania
Cristina Elena Paraschiv: Faculty of Economics and Law, University of Pitesti, Romania

Scientific Bulletin - Economic Sciences, 2017, vol. 16, issue 3, 172-180

Abstract: A firm is competitive when it optimizes its resources and opportunities to obtain a medium- and long-term advantage over its rivals, with the ability to secure self-financing, shareholder payment and employee remuneration. Based on these prerequisites, the study aims at conducting a pertinent analysis of the competitive position of a company that is one of the world's leading suppliers of condiments with high and stable profitability. In this regard, the work is relevant and original both through methodology, the results obtained and the resulting conclusions. In conclusion, the study illustrates the complexity of the competitiveness issue and its role in achieving a sustainable competitive advantage as an invisible synthetic component of the strategy.

Keywords: GINI indicator; competitiveness factors; competitive environment; BCG matrix; SWOT analysis. (search for similar items in EconPapers)
JEL-codes: L21 M10 (search for similar items in EconPapers)
Date: 2017
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