UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE

Olimpia Elena Mihaela Oancea ()
Additional contact information
Olimpia Elena Mihaela Oancea: National University of Science and Technology POLITEHNICA Bucharest, Pitesti University Center, Romania

Scientific Bulletin - Economic Sciences, 2023, vol. 22, issue 2, 35-42

Abstract: Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behaviour. The changes in customer behaviour driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behaviour of their customers, the easier they can engage with them using different strategies marketing. In this article, I will explore the concept of consumer behaviour, examine how it has changed in the digital era, and discuss strategies for businesses to align themselves with these shifting trends.

Keywords: consumer behaviour; digital platforms; marketing strategies; generations. (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://economic.upit.ro/RePEc/pdf/2023_2_4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pts:journl:y:2023:i:2:p:35-42

Access Statistics for this article

Scientific Bulletin - Economic Sciences is currently edited by Alina Hagiu

More articles in Scientific Bulletin - Economic Sciences from University of Pitesti Contact information at EDIRC.
Bibliographic data for series maintained by Alina Hagiu ().