THE IMPACT OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

Tugce Tanrikut, Ayhan Kapusuzoglu and Nildag Basak Ceylan ()
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Tugce Tanrikut: Ankara Yildirim Beyazit University, Türkiye
Ayhan Kapusuzoglu: Ankara Yildirim Beyazit University, Türkiye
Nildag Basak Ceylan: Ankara Yildirim Beyazit University, Türkiye

Scientific Bulletin - Economic Sciences, 2024, vol. 23, issue 3, 11-16

Abstract: The concept of a rational investor is defined as the fact that investing individuals act based on a more fixed and straightforward idea. There are experts in the field of psychology who conduct detailed research on this subject by examining the behavior of individuals investing in Traditional Finance Theories. As a result of psychologists' studies, it is revealed that individuals who invest have personal biases and tendencies in their investment decisions. In this study, the relationship between behavioral finance and the biases of investing individuals in their investment decisions was reviewed.

Keywords: behavioral finance; investor decision; traditional finance (search for similar items in EconPapers)
JEL-codes: G40 G41 (search for similar items in EconPapers)
Date: 2024
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