Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis

Alessandro Corsi and Silvia Novelli
Additional contact information
Silvia Novelli: Research Centre for Rural Development of Hilly Areas, University of Torino

Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, 2011, vol. 92, issue 1, 25-46

Abstract: This paper aims at assessing consumers’ attitudes and willingness to pay for organic beef, an obvious alternative to regular beef in terms of safety, both immediately and at a longer term after the BSE crisis. It is based on two random telephone surveys in an Italian region, the first one conducted in 2001 (few months after the BSE crisis) and the second one in 2003. The analysis is based on an innovative methodology of contingent valuation, keeping into account the possibility for consumers to decide the quantity of their purchase when a price is proposed. The results show that though the effect of the BSE crisis weakened along with time distance, it left some permanent signs in consumers’ behaviour. The main conclusion is that the demand for organic beef reduced, but that in the meantime it became more inelastic.

Keywords: BSE; organic beef; willingness to pay; contingent valuation (search for similar items in EconPapers)
JEL-codes: Q13 Q21 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://ageconsearch.umn.edu/bitstream/189338/2/92%20%281%29%2c%2025-46.pdf (application/pdf)

Related works:
Journal Article: Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis (2012)
Journal Article: Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rae:jourae:v:92:y:2011:i:1:p:25-46

Access Statistics for this article

Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement is currently edited by Julien Salanié

More articles in Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement from INRA Department of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Nathalie Saux-Nogues ().