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Values-based Value Creation and Responsibility. On the Relationship of 'Doing Business' and 'Doing CSR'

Michaela Haase

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2015, vol. 16, issue 3, 339-368

Abstract: Against the backdrop of a framework of analysis expressing and promoting the cooperation between the marketing theory and the ethics of responsibility, this paper aims to identify commonalities and differences between “doing business” and “doing CSR”. A value-creation perspective is revealed within this framework designed and employed to facilitate the identification and establishment of responsible business practices (“doing CSR”). The answers to four questions provide support for accomplishing the paper’s objectives: why and for whom, how, and with whom can or should value creation take place?

Keywords: Theory of Value; Value Creation; Shared Responsibility; CSR; Marketing Theory; Service (search for similar items in EconPapers)
JEL-codes: A13 A14 M14 Z10 (search for similar items in EconPapers)
Date: 2015
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Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics is currently edited by Prof. Dr. Thomas Beschorner (St.Gallen, Schweiz), Dr. Markus Breuer (Berlin), Prof. Dr. Dr. Alexander Brink (Bayreuth und Witten/Herdecke), Dr. Bettina Hollstein (Erfurt), Dr. Marc C. Huebscher (Hamburg) and Dr. Olaf J. Schumann (Frankfurt a.M.)

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