Der homo oeconomicus als „happy victimizer“: Strukturen und Prozesse moralischen Funktionierens im verhaltensoekonomischen Kontext (Economic Man as Happy Victimizer – Structures and Processes of Moral Functioning in the Context of Behavioral Economics)

Gerhard Minnameier

Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, 2013, vol. 14, issue 2, 136-156

Abstract: Ausgehend von einer Kritik am Konzept der „inequity aversion“ wird versucht herauszuarbeiten, wie die situationsspezifische Anpassung moralischer Orientierungen vonstatten geht. Dabei wird auf ein Konzept aus der Moralentwicklungspsychologie zurueckgegriffen (den „happy victimizer“), das auf Basis einer moralkognitiven Erklaerung und einer Theorie zur situativen Nutzung moralkognitiver Strukturen genutzt werden kann, um die interne Vermittlung situationsspezifischen Verhaltens zu explizieren. (Based on a critique of the notion of “inequity aversion” the phenomenon of situation-specific moral behavior is explained with the help of a moral cognitive theory that explains moral functioning in terms of different stages that are activated according to situational affordances and constraints. In this way it is possible to explain why and how situation-specific adaptation comes about and what the inherent rationality of it is. The analysis is based on the so-called „happy victimizer” phenomenon, which is well known in moral psychology and describes a behavioral pattern that is generally consid­ered as immoral. However, as will be shown, it may – in certain situations – be rational and also fair to follow this course of action.)

Keywords: Behavioural Economics; Heterogeneous Actors; Rationality/Non-Rationality; Institu­tions; Communication (search for similar items in EconPapers)
JEL-codes: A13 A14 Z10 Z13 (search for similar items in EconPapers)
Date: 2013
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