How can teachers motivate students to study theoretical modules in public relations?
International Journal of Action Research, 2016, vol. 12, issue 3, 272-293
Public relations education has been connected in the literature to industry professionalism. However, many PR students see the field very practical-ly, and consider PR theoretical modules as “boring” and “not important”. Therefore, this research aims to investigate how to motivate students to make sense of what they are studying in the PR theoretical modules which the researcher/teacher was teaching through learning-by-doing ac-tivities. The research uses an action research process to improve the pro-cedures of learning-by-doing exercises. The researcher/teacher established interactive relationships with the students in the classroom, and observed the learning process in order to acquire in-depth understanding of the find-ings. The research findings have revealed a significant shift in student en-gagement and recommend practical actions to motivate students to study PR theoretical modules. The research also shows that there is a positive impact of learning-by-doing activities on increasing student ‘want’ and ‘need’, and suggests several factors that can make PR theoretical mod-ules more motivating.
Keywords: public relations; education; action research; learning-by-doing; motivation; theoretical modules (search for similar items in EconPapers)
JEL-codes: A13 I20 J28 (search for similar items in EconPapers)
References: Add references at CitEc
Citations Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:rai:ijares:ijar-2016-03-alsaqer
Ordering information: This journal article can be ordered from
Rainer Hampp Verlag, Journals, Vorderer Lech 35, 86150 Augsburg, Germany. A subscripton is required to access pdf files. Pay per article is available at
Access Statistics for this article
International Journal of Action Research is currently edited by Werner Fricke, Richard Ennals, Oyvind Palshaugen, Sabine Pfeiffer and Danilo Streck, editor-in chief
More articles in International Journal of Action Research from Rainer Hampp Verlag
Series data maintained by Rainer Hampp ().