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Power Games in Strategy Formation Processes – A Performative Interpretation

Tina Ladwig and Jeannine Wintzer

Journal of Competences, Strategy & Management, 2016, vol. 8, 54-82

Abstract: The article approaches an understanding of power within strategy formation processes established by verbal and bodily communication. On this note, we examined concepts of power constituted by hierarchy and developed a conceptual framework for a performative interpretation of power. In line with Austin’s (1962) and Butler’s (1990, 1993, 1997) concept of performativity as well as strategy-as-practice research (Balogun et al., 2007; Jarzabkowski & Spee, 2009) we ask: How is persuasion achieved by strategic actors during strategy formation processes? To explore verbal and bodily communication empirically we developed an experimental setting in a small high-tech company located in Germany in December, 2012. The Results indicate that (1) during critical incidents – when perspectives clash – actors use arguments to gain persuasion. (2) The data illustrates that independently of their hierarchical position within the company, strategic actors show an equal distribution of argumentative techniques.

Keywords: planned obsolescence; product-service systems; business models; corporate strategy; resources and competencies (search for similar items in EconPapers)
JEL-codes: G2 L25 M10 (search for similar items in EconPapers)
Date: 2016
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Journal of Competences, Strategy & Management is currently edited by Prof. Dr. Klaus Bellmann, University of Mainz, Germany, Prof. Dr. Christoph Burmann, University of Bremen, Germany, Prof. Dr. Jörg Freiling, University of Bremen, Germany (Editor-in-Chief), Prof. Dr. Hans-Georg Gemünden, Technical University of Berlin, Germany, Prof. Dr. Wolfgang H. Güttel, University of Linz, Austria, Prof. Dr. Hans H. Hinterhuber, University of Innsbruck, Austria, Interim Prof. Dr. Sven M. Laudien, University of Magdeburg, Germany, Prof. Dr. Dietrich von der Oelsnitz, Technical University of Braunschweig, Germany, Prof. Dr. Heike Proff, University of Duisburg-Essen, Germany, Prof. Dr. Christoph Rasche, University of Potsdam, Germany, Prof. Dr. Michael Stephan, University of Marburg, Germany and Prof. Dr. Erich Zahn, University of Stuttgart, Germany

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