The National Logos for Organic Foods in Relation to Developments in the Industry and the Legislation

Sabrina Giuca

QA - Rivista dell'Associazione Rossi-Doria, 2014, issue 2

Abstract: This work offers a comparative analysis of the national logos for organic foods which are hallmarks of public brands created in France, Denmark, Austria, Finland, the Czech Republic, Germany and Spain. The aim of this work is to investigate the communicative effectiveness of these brands considering the evolution of the sector and the legislation, which offers the opportunity to include on the label the national logos next to the mandatory European logo and reference to origin. The possibility to benefit from the national logo in terms of reputation established between organic products and what is actually perceived by the consumer continues to motivate public support for collective brands, although traceability is no longer a concern since it is indicated by the Euro-leaf logo.

Keywords: Organic products; Public collective brands; Euro-Leaf; Labelling (search for similar items in EconPapers)
JEL-codes: K32 Q13 Q18 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:rar:journl:0282

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