THE DEVELOPMENT OF NEW ONLINE BUSINESS MODELS IN ROMANIAN RURAL TOURISM

Mihãlcescu Cezar (), Sion Beatrice () and Mărginean Alexandra ()
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Mihãlcescu Cezar: Romanian-American University
Sion Beatrice: Romanian-American University
Mărginean Alexandra: Romanian-American University

Journal of Information Systems & Operations Management, 2015, vol. 9, issue 2, 418-429

Abstract: This paper analyzes the current situation of online businesses in Romanian agro tourism, as well as the perspectives it holds through the use of online business models. The tourism sector brings along important revenue, both at the global and at the local levels. This entails great opportunities for the economic development of Romania through an increase in GDP, the development of Romanian areas for a growth in the income of people who get a job through a rise in the number of tourist arrivals. It is well known that a lot of tourism policies developed by governments without any involvement at the local level did not manage to meet the sensitivities and aspirations of tourists prospected for the respective areas. Hence, based on studies conducted by researchers in specialized papers, made by expert institutions as well as the interviewing of a group of students, we may draw the conclusion that the online environment is fully expanding in Romania, but also that it is, nevertheless, at an incipient stage; online businesses in the field of agro tourism have developed considerably during the past few years and an exponential growth is forecast in the following years as well. If this ascending trend is maintained, Romania will be on the map of favorite destinations of the Europeans, due to its landscapes, traditions, customs, the hospitality of its people and the small prices.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:10:y:2015:i:2:p:418-429

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