THE DEVELOPMENT, SUCCESS AND IMPACT OF ELECTRONIC TOURISM IN THE DIGITAL AGE

Cezar Mihălcescu (), Beatrice Sion () and Alexandra Mărginean ()
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Cezar Mihălcescu: Romanian-American University, Bucharest, Romania
Beatrice Sion: Romanian-American University, Bucharest, Romania
Alexandra Mărginean: Romanian-American University, Bucharest, Romania

Journal of Information Systems & Operations Management, 2016, vol. 10, issue 2, 416-424

Abstract: Electronic tourism allows customers easy access to accurate information, to make a reservation in the shortest time, at low costs and without other inconveniences. From a strategic point of view, tourism revolutionizes all business processes and relationships between tourism organizations, fostering their interaction with all interested parties. The key to success consists in satisfying the needs of customers through their rapid identification, and in attracting customers with tailor-made, modern products and services. The management of an electronic business entails that its initiators should constantly re-examine the strategies, techniques and instruments used and to bring them up-to-date to the standards of the new technologies. This is why a good strategy in the electronic business world in tourism is followed by ongoing action that is in line with the level of evolution of a tourism agency.

Date: 2016
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