IDENTIFYING THE FACTORS THAT INFLUENCE THE IMAGE OF COMPANIES AND PROJECTS

Doina Marina Stefan (), Sorin Ionescu () and Mihaela Carmen Grigore ()
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Doina Marina Stefan: University Politehnica of Bucharest, Romania
Sorin Ionescu: University Politehnica of Bucharest, Romania
Mihaela Carmen Grigore: University Politehnica of Bucharest, Romania

Journal of Information Systems & Operations Management, 2021, vol. 15, issue 1, 137-146

Abstract: The scientific approach initiated for research refers to perception of people within organizations and starts from the premise that in a civilized environment it is imperative to have a good collaboration between managers and employees. The way employees perceive the internal environment of the organization is very important for increasing productivity, but at the same time it is also very important how an organization is perceived in the external environment to increase competition. The perceived image is represented by the opinion of the environment about the Organization. Subjectively, the perception is completed by creating an image, the perceptive image that resembles but also differs from the sensory one. The resemblance to the sensory image is given by the feeling that it is a primary image that is realized in ""this moment"", under the conditions in which the stimuli act. The distinction is given in the light of the fact that the perceptual image is rich in content, has meaning and is in relation to a certain context in which it is created.

Date: 2021
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