SHOPPING BEHAVIOUR FOR ONLINE ENGLISH LANGUAGE COURSES AND DIGITAL LEARNING PRACTICES OF ROMANIAN STUDENTS

Gyongyver Măduța ()
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Gyongyver Măduța: Romanian-American University

Journal of Information Systems & Operations Management, 2022, vol. 16, issue 2, 112-125

Abstract: Based on the study of the specialized literature regarding the way in which students interact and use digital means to learn a foreign language, deficiencies and ambiguities were identified that want to be overcome by proposing, testing, and validating an integrated model of buying behavior and consumption specific to Romanian students who want to study English online. For a better understanding of the student's behavior regarding English language courses, a qualitative research was carried out in the field of exploratory nature, which, like any qualitative research of an exploratory type, serves to carry out an investigation that precedes the complex study, of a quantitative nature. The specialized literature offers a solid theoretical basis in terms of online purchasing behavior, but no reference has been made recently to Romanian online consumers, to their perceptions, motivations, satisfaction or attitudes towards using the Internet to learn a foreign language.The results of the research indicate that the majority of those interviewed have both the resources and the knowledge and skills necessary to learn English online, perceive a high self-efficacy following online courses, and have a favorable attitude towards the idea of continuing to learn English exclusively online.

Date: 2022
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