INTEGRATING CRM SOFTWARE APPLICATIONS

Anda Velicanu
Additional contact information
Anda Velicanu: Academy of Economic Studies, Bucharest, Romania

Journal of Information Systems & Operations Management, 2008, vol. 2, issue 1, 166-168

Abstract: Scientists, end users of CRM applications and producers of CRM software, all come to an agreement when talking about the idea of CRM, the CRM strategy or the term CRM. The main aspect is that CRM can be analyzed from two different points of view: CRM – the marketing strategy and CRM – the software. The first term refers to establishing some personalized relationships with the customers that can be afterwards easily managed. This way, it can determine at any time the past client relations, the products (or services) that the customers bought, the products’ range, the products’ price, the type of delivery, all this information being used in anticipation of the future sales. All these things can be physically achieved through a CRM software application whose main function is to properly manage the information relating to customers and to enable personalized communication with them (via e-mail, phone, fax, mail).

Keywords: CRM; customer; marketing (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/jisomg/SU08/JISOM-SU08-A16.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:2:y:2008:i:1:p:166-168

Access Statistics for this article

More articles in Journal of Information Systems & Operations Management from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().