PERSUASIVE COMMUNICATION IN BUSINESS

Mariana Coancă
Additional contact information
Mariana Coancă: Faculty of Computer Science for Business Management Romanian – American University, Bucharest, Romania

Journal of Information Systems & Operations Management, 2008, vol. 2, issue 1, 96-103

Abstract: When we communicate, we usually want something to happen. We want results. And, when we're conscious of results, we're seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it gets. It's not measured by how well we wrote or how eloquently we spoke, although those can help us get the responses we want. Good writing and speaking help us get a response because they help get the message across. So, writing, designing, speaking, and all those other creative activities matter. But, in the end, responses are what count, and effectiveness means getting the responses we want. That's true for all types of communication, and not just marketing campaigns. Managers who send messages to employees, for example, want employees to respond in a particular way. Maybe they want the employees to do something differently, or maybe they want to reinforce existing behaviors

Keywords: persuasion; phrases; listening; communication; verbal cushion; paraphrase; trial balloon; canvass; message; reply (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/jisomg/SU08/JISOM-SU08-A9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:2:y:2008:i:1:p:96-103

Access Statistics for this article

More articles in Journal of Information Systems & Operations Management from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().