CUSTOMER RELATIONSHIP MANAGEMENT ANALYZE FOR ON-LINE STORE

Maria Popescu, Gabriela Anca Costinaş () and Ioana Cătinean ()
Additional contact information
Gabriela Anca Costinaş: Faculty of Economics and Business Administration, Babeş-Bolyai University
Ioana Cătinean: Techical University of Cluj-Napoca

Journal of Information Systems & Operations Management, 2009, vol. 3, issue 1, 220-232

Abstract: Over the past years, the online environment has known a fast development and growth world wide proving its efficiency in various areas and becoming more present in everyday life. A smaller percentage of visits come from web directors, these are seen as databases organized by activity domain. Direct visitors are fewer. That is why search engine optimization (SEO) is the most efficient and less expensive way of promoting a web site. Visitors that are looking for a specific product or service are directed towards the sites that suit the best their wants. This paper is trying to offer a concrete image regarding the optimum mix in e-commerce focusing on the strategy used and on the SEO tools, elements which are very important for e-business to generate traffic and build a suitable Customer Relationship Management(CRM).

Keywords: SEO strategy; CRM; e-commerce; traffic; search engine (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/jisomg/SU09/JISOM-SU09-A20.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:3:y:2009:i:1:p:220-232

Access Statistics for this article

More articles in Journal of Information Systems & Operations Management from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().