LOAN TRANSLATION AS MEANS OF EXPRESSING E-COMMERCE TERMINOLOGY

Mariana Coancă ()
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Mariana Coancă: Romanian-American Univrsity

Journal of Information Systems & Operations Management, 2011, vol. 5, issue 2, 428-433

Abstract: In this paper we present an analysis of the Romanian e-commerce terminology, taking into consideration that the English language has had a major role in the linguistic globalization of the specialized languages. Therefore, e-commerce does not make an exception because its terminology is used worldwide and, concerning the Romanian e-commerce terms, we distinguished both the use of partial loan translations and full loan translations which make up fixed collocations, as special means of expressing the e-commerce terminology in Romanian. Furthermore, members of The Panlatin Network of Terminology have collaborated and made glossaries for various specialized languages. We gave examples of terms from The Panlatin Glossary of e-commerce, underlining that their conceptual equivalence is expressed in many ways, both in Italian and Romanian. This aspect leads to synonymy, because a “terme vedette” was not enforced.

Keywords: e-commerce terminology; loan translation; fixed collocations; concept; conceptual equivalence (search for similar items in EconPapers)
Date: 2011
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