ELECTRONIC ONLINE ADVERTISING – THE "ECONOMIC CRISIS" IS JUST THE PRETEXT OF THE FALL

Alexandru Tăbușcă

Journal of Information Systems & Operations Management, 2012, vol. 6, issue 2, 410-418

Abstract: The paper aims to present the actual online advertising environment during the world economic crisis, focused on some similarities with the spam concept used for the unwanted email messages. The vast majority of today online advertisements, as well as most TV advertisements too, are completely disregarded and even seen as intrusive and offensive by many people. Even though the trend has increased towards online advertising instead of classic TV and radio ads, the online environment is now facing the same decline in meaningfulness as any other media driven advertising.

Keywords: advertisements; online ads; spam; internet; crisis; algorithms; consumer; trends (search for similar items in EconPapers)
Date: 2012
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