FACTORIAL ANALYSIS APPLICATION IN POLITICAL MARKET – CASE OF ALBANIA

Mirdaim Axhami (), Vjollca Hysi Panajoti () and Mirela Mersini ()
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Mirdaim Axhami: Tirana University
Vjollca Hysi Panajoti: Tirana University
Mirela Mersini: Tirana University

Romanian Economic Business Review, 2015, vol. 10, issue 2, 29-38

Abstract: The purpose of this paper is to identify the key elements that affect the behavior of the electorate's political marketing in Albania. By factorial analysis it is proven that voters are more influenced by political product, political advertising, public relations and direct marketing. A better focus by the political parties in these elements provides a growing group of loyal voters and ensures swing voters support. Political marketing has attracted the attention of political actors in recent years in Albania. The importance of political marketing makes political actors not only act, but also to think in terms of marketing. Marketing discipline encourages businesses to understand their customers in order to provide those products and services needed.

Keywords: Factorial analysis; Marketing; Political marketing (search for similar items in EconPapers)
Date: 2015
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