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JAPAN IN THE GLOBAL CONTEXT- (SOME) CHALLENGES IN THE 21st Century

Griseldis Kirsch
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Griseldis Kirsch: SOAS, University of London

Romanian Economic Business Review, 2015, vol. 10, issue 4, 199-214

Abstract: This paper will look at some challenges that Japan faces in the 21st century. Starting first with a historical perspective, I will look at the role that the nihonjinron played in the global positioning of Japan, before elucidating Japan’s position in Asia. By a critical assessment of the Cool Japan policy, I will then analyse to what extent it can be deemed successful, and in how far soft power can be a tool that can help overcome challenges, or whether it posits a challenge in itself.

Date: 2015
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