DELOCALIZING THE JAPANESE AUTOMOTIVE INDUSTRY AND THE ROMANIAN MARKET

Vlad Cârstea
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Vlad Cârstea: Romanian-American University

Romanian Economic Business Review, 2015, vol. 10, issue 4, 278-283

Abstract: Japan’s automotive industry is renowned for its technologically advanced cars, for their built quality and reliability, which makes this sector one of the best in the entire world. But despite these qualities, outside the national market, the manufacturers have to fight really hard for a slice of the European market. The answer for this is the delocalization. Although it’s a controversial process due to its effects, using it offers the Japanese a better chance in competingwith other car manufacturers

Keywords: Delocalization; Japan; Automotive industry; Romanian market (search for similar items in EconPapers)
Date: 2015
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