INTERACTIVE E-TOURISM

Beatrice Sion () and Cezar Mihălcescu ()
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Beatrice Sion: Romanian-American University, Bucharest
Cezar Mihălcescu: Romanian-American University, Bucharest

Romanian Economic Business Review, 2016, vol. 11, issue 4.1, 133-141

Abstract: The most compatible sector with the mass media system – tourism – is a new global interactive information system, one of communication due to the hypertext, e-mails, partnerships and a new real-time reservation system. Tourism is introduced to clients on the Internet because the tourism product can be subsumed to the category of products and services that require a great amount of information and involve multiple risks. Customers get informed and can compare offers and destinations, they obtain data on the climate and various events in the area of interest. The development of “virtual marketing” makes the transition from the ordinary consumer of tourism products to an experienced actor-consumer who can capitalize on the information and optimize the relationship between quality/prices/services. To reach the desired performance, companies need to invest in order to earn consumer trust, to entice consumers to create their own, personalized tourism products on the Internet and to purchase them using the same distribution channel.

Keywords: e-tourism; information system; virtual marketing (search for similar items in EconPapers)
Date: 2016
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