MEGA MALL EXPERIENCE – MAJOR TREND IN TOURISM AND LEISURE

Catrinel Raluca Dridea (), Gina Gilet Sztruten () and Cristiana Ștefania Antonovici ()
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Catrinel Raluca Dridea: Romanian-American University, Bucharest
Gina Gilet Sztruten: Romanian-American University, Bucharest
Cristiana Ștefania Antonovici: Romanian-American University, Bucharest

Romanian Economic Business Review, 2016, vol. 11, issue 4.1, 74-79

Abstract: The development of tourism has generated a significant impact on all tourism services, such as accommodation, food and beverage etc. As an important trend, the leisure segment has become more and more attractive to the potential tourists and therefore, the large variety of leisure facilities, such as: casinos, cruise ships, marinas, malls etc. Changes occurred in commercializing the tourism products (for both the producer and the consumer) have determined the development of specialized, niche offers that rely on recreational and leisure facilities. As part of leisure tourism, the shopping experience is considered to be a major trend at international level. Shopping facilities have become larger and more widespread, hence the concept of mega mall. This paper underlines the importance of mega malls in terms of leisure experience, by taking into account the perspectives for tourism development, the challenges and opportunities and the tourists’ behavior.

Keywords: tourism; leisure; mega mall; shopping; experience (search for similar items in EconPapers)
Date: 2016
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