FINANCIAL ADVANTAGES OF SOFTWARE PERSONALIZATION

Larisa Gavrilă and Sorin Ionescu
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Larisa Gavrilă: Politehnica University Bucharest
Sorin Ionescu: Politehnica University Bucharest

Romanian Economic Business Review, 2016, vol. 11, issue 4, 53-59

Abstract: Software personalization is considered to be a must have for B2B (Business to business) clients and suppliers. Clients need personalized applications in order to gain competitive advantage on the market but also this is needed due to existent complex IT infrastructure where the applications need to be integrated and implemented. Suppliers on the other hand in order to keep their market share they need to offer software personalization solutions. In order to determine the advantages of software personalization a framework is proposed in this article then the article looks into analysing three software companies listed on NASDAQ stock exchange. The analysis is focused on identifying the financial advantages a software company has by being involved in software personalization activities.

Keywords: software personalization; customization; monetary value of customization; software customization importance; software personalization advantages. (search for similar items in EconPapers)
Date: 2016
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