THE IMPACT OF TECHNOLOGY ON PROMOTING TRAVEL AND LEISURE SERVICES IN THE 21ST CENTURY

Beatrice Sion (), Patricia Dodu and Andreea Rozalia Manoliu ()
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Beatrice Sion: Romanian American University in Bucharest
Patricia Dodu: Romanian American University in Bucharest
Andreea Rozalia Manoliu: Academy of Economic Studies in Bucharest

Romanian Economic Business Review, 2017, vol. 12, issue 1, 28-34

Abstract: The direct interaction of the consumer with the travel products and services, combined with the way in which the smartphones and the internet are redesigning the tourism & travel industry led to a re-evaluation of the industry's products and services and their adaptation to meet the consumers' needs. Technological advances resulted in a much easier and faster access to all travel-related services: online check-in, virtual boarding passes, virtual hotel check-ins, real-time news and updates, maps, GPS guidance, instant messaging and photo services, all are now tied to the same mobile device, the smartphone. Smartphones not only impacted a single aspect of the travel experience, they actually improved all of them.

Keywords: technology; online marketing; social media; CRM; GDS; travel; vacations (search for similar items in EconPapers)
Date: 2017
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