TRENDS IN RETAIL COMMERCE

Elisabeta Andreea Budacia ()
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Elisabeta Andreea Budacia: Romanian American University

Romanian Economic Business Review, 2017, vol. 12, issue 3, 7-12

Abstract: In the present context of the economic reality in Romania, the problem of production and offer, on the one hand, should be viewed as the mirror image of trade and consumption, on the other hand. New trends regarding digitalisation, human resources, ecotechnologies have an impact on trade itself, but also on commercial management. Managerial activity, as operational modality based on knowledge, needs a new foundation, based on a model that is durable and accessible to commercial firms, a management that is able to clarify continuously and especially anticipate the place and fate of the enterprise in the new contexts of the knowledge-based society and sustainable development. Therefore, managerial activity has new characteristics and the necessity of the permanent growth of its efficiency is a priority.

Keywords: trade; commercial management; digitalisation (search for similar items in EconPapers)
Date: 2017
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