POLICIES AND STRATEGIES CONCERNING THE DEVELOPMENT OF BALNEO-TOURISM

Marian-Florin Busuioc ()
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Marian-Florin Busuioc: Romanian-American University

Romanian Economic Business Review, 2017, vol. 12, issue 4, 42-51

Abstract: Health-oriented tourism has been assessed as a segment of increasing importance within the scope of the global tourism industry for the last decades. Fast developing processes of segmentation and fragmentation resulted in the establishment of separate categories and subcategories of health tourism such as spa, wellness and spa-oriented tourism. Their wide popularization across the world, and customer satisfaction are a precondition for their differentiation into independent industries going beyond the scope of tourism. This paper analyzes the most important problems related to the strategies of spa, wellness and balneo-oriented industries and their specific features in tourism.

Keywords: spa tourism; strategy; development; wellness; valorisation (search for similar items in EconPapers)
Date: 2017
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