STUDENT MOBILITY – DRIVER OF GROWTH IN THE TRAVEL AND TOURISM INDUSTRY; CASE STUDY: ERASMUS STUDENTS’ TRAVEL PREFERENCES

Camelia M. Gheorghe, Andreea-Victoria Moraru and Ana-Maria Anton
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Camelia M. Gheorghe: Romanian-American University
Andreea-Victoria Moraru: Romanian-American University
Ana-Maria Anton: Romanian-American University

Romanian Economic Business Review, 2017, vol. 12, issue 4, 65-71

Abstract: International students represent a substantial growing market to the global economy with a significant impact on the tourism industry. In this context, tourism organizations, travel agencies and transport providers started to focus on attracting this segment. According to World Tourism Organization (2016), it is estimated that this market will rise to 370 million young travelers by 2020. Therefore, it became important for tourism organizations to identify, understand and concentrate on the typology of international students, in order to better respond to their needs. The purpose of this paper is to highlight the importance of student mobility in tourism development and to emphasize the noteworthy role that tourism companies have in supporting this trend. The article’s research was based on an analysis of secondary data from different scientific publications and a primary data collection using a survey applied to both incoming and outgoing Erasmus students from the Romanian-American University

Keywords: Erasmus; Student Mobility; Internationalization; Tourism; Travel (search for similar items in EconPapers)
Date: 2017
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