BALNEARY TOURISM FACE TO FACE WITH MEDICAL TOURISM - A COMPARATIVE EXPLORATORY RESEARCH

Florența Larisa Ile and Gabriela Țigu

Romanian Economic Business Review, 2017, vol. 12, issue 4, 72-81

Abstract: Medical tourism is a new trend in tourism practice and has been a subject of debates in the last ten years in conferences reports, scientific studies and articles. The phenomenon has been explained and defined by several authors, but they have not agreed yet on the definitions and dimension of this movement. Part of health tourism, medical tourism is usually considered assigned to tourists searching for invasive treatments or recovery, being in opposition to wellness tourism, which focuses on healthy lifestyle tourism. The balneary tourism, as a form of health tourism, is placed between wellness and medical tourism, with many specific particularities retrieved in both mentioned categories. The limit of these tourism forms is difficult to establish, considering that frequently there are different opinions regarding the demarcation and assignment of specific health tourism services for each type. This study tries to underline the percentage of medical tourism coverage of balneary tourism services. If the balneary tourism was considered generally a medical tourism form, then its business model could be useful for tourism companies performing in this field. This paper aims to reflect the development of balneary tourism in the light of the medical tourism business model

Keywords: medical tourism; balneary tourism; health tourism (search for similar items in EconPapers)
Date: 2017
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