THE COOPERATION IN CLUSTERS, A STRATEGY FOR THE DESTINATION MANAGEMENT ORGANIZATION

Lidia Alexandra Năstase (Păun) and Florenţa Larisa Vasile (Ile)
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Lidia Alexandra Năstase (Păun): Bucharest University of Economic Studies
Florenţa Larisa Vasile (Ile): Bucharest University of Economic Studies

Romanian Economic Business Review, 2019, vol. 14, issue 1, 15-26

Abstract: Clusters vary from one company to another depending on the activity, the area in which they operate and activity of networking with other institutions in the areas of interest. The tourist destination organization could contribute to the regional development by implementing in its development policy the strategy of a cluster association. This paper provides an overview of the investigation of the term cluster with an emphasis on the level of knowledge of the term. The recent development of this sort of association is increasingly taken into considerations by investors and also by policymakers, interested in regional development of economy. Our hypothesis considers that the term cluster, regarding the association for the regional economic development, could be a good strategy for Romanian firms and particularly for destination management organization. In this paper, based on the exploratory research and a pilot survey, we show that the term cluster, on the perspective of economic growth, is moderately known and his impact on the economic development is rather unclear. Regarding the management of tourism destination, the association in clusters prepare for a long-term development support for tourism, integrated in the European development strategy. For a tourism destination organization, the association in a regional non industrial cluster provides consistency for the development policy and strategy, growth the institutional and companies relationship, improve legislation, touristic product development and diversification, marketing, tourism infrastructure, rise the economic impact of tourism, attract new investors and enhances the human resource development.

Keywords: Development; cluster; association; destination (search for similar items in EconPapers)
Date: 2019
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