MARKETING STRATEGY - TOOL TO INCREASE CUSTOMER SATISFACTION CASE STUDY OF ROMANIAN COMPANY IN FURNITURE PRODUCTS

Nicoleta Isac () and Waqar Badshah ()
Additional contact information
Nicoleta Isac: Istanbul Sabahattin Zaim University, Turkey
Waqar Badshah: Istanbul Sabahattin Zaim University, Turkey

Romanian Economic Business Review, 2019, vol. 14, issue 1, 27-37

Abstract: Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences.For better results were applied a survey regarding the consumer satisfaction on their products

Keywords: Customer satisfaction; consumer behavior; furniture market; market research (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/journl/SP19/REBE-SP19-A3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:journl:v:14:y:2019:i:1:p:27-37

Access Statistics for this article

More articles in Romanian Economic Business Review from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().