ORGANIZATIONAL CULTURE: A CASE STUDY OF THE IMPACT OF ETHICAL ORGANIZATIONAL CULTURE ON THE EFFICIENCY OF ACCOR HOTELS

Gheorghe Camelia (), Marinescu Ioana‐Valentina‐Alexandra and Neacşu Larisa‐Andreea
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Gheorghe Camelia: Romanian-American University in Bucharest
Marinescu Ioana‐Valentina‐Alexandra: Romanian-American University in Bucharest
Neacşu Larisa‐Andreea: Romanian-American University in Bucharest

Romanian Economic Business Review, 2019, vol. 14, issue 2, 86-96

Abstract: Top organizations can be differentiated due to the organizational culture that they promote, not only for the safety and high-quality services offered. One of the top companies in tourism, which pays a great attention to the norms and expectations that encourages the behavior oriented to performance is Accor. With an over 50-year experience, Accor represents one of the most important organizations at world level in the tourism sector, operating in 100 countries, containing over 30 brands and having over 250 000 employees with unique skills and competencies. This article aims to analyze the organizational culture in Accor company, through a research with the purpose of identify the opinions of former and current employees in Accor company regarding the quality of the implemented procedures in the company, of the management and existent leadership, but also of the method of spreading the information from the management and non-management. Accor employees are directly influenced by organizational culture of the company, so their opinion at working place is important to create a functional business that develops by adapting to the new tendencies and entirely respects the human resource that also makes the potential of the company. Each employee desires to be appreciated for his qualifications and for the work he provides to the company, expressing his views in certain situations, giving him the opportunity to develop into a better employee with performance and also giving him the feeling that he is part of a valuable team.

Keywords: Accor Hotels; organizational culture; ethics; opinions; employee (search for similar items in EconPapers)
Date: 2019
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