THE FAST FORWARD RESHAPE OF THE HOSPITALITY INDUSTRY IN TIMES OF GLOBAL CRISIS: A HILTON HOTELS’ PERSPECTIVE

Silvia Patricia Dodu (), Maria Michelle Ioana Zamfir and Florenta Larisa Ile
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Silvia Patricia Dodu: Romanian American-University, Bucharest

Romanian Economic Business Review, 2021, vol. 16, issue 2, 106-115

Abstract: This paper analyzes the challenging aspects of the crisis generated by the Covid-19 pandemic in the hospitality industry, being demonstrated through a Hilton study case on the company’s nimble actions upon external obstacles. The pandemic shut down almost overnight the world’s economy and confronted the hospitality industry with an unprecedented challenge and all the strategies used to flatten the curve have led to the temporary closure of accommodation units and the urgent need to adapt to the new way of travel. Thus, the future of hospitality will be based on remodeling every aspect from transport to services and even design elements. This study reveals that only businesses that have the capacity to reinvent themselves and adapt to new customer expectations will be able to withstand these changes.

Keywords: Pandemic; Hospitality; Hilton; Global; Reshape; Crisis (search for similar items in EconPapers)
Date: 2021
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