DEVELOPING AFRICA AS A LUXURY DESTINATION

Camelia-Monica Gheorghe () and Teodora Roșu
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Camelia-Monica Gheorghe: Romanian American-University, Bucharest

Romanian Economic Business Review, 2021, vol. 16, issue 2, 124-130

Abstract: Luxury travel has changed and evolved in time. The industry actors have observed that luxury is now not only related to the glamour associated with opulent accommodation and crystal chandeliers, but more importantly with adventure, experience, and authenticity. Nowadays, luxury is not necessarily about money, but about the experience and its perceived value. The aim of this scientific paper is to investigate the opportunities and the best ways of developing Africa as a luxury and hospitality destination. The luxury tourism market is a developing one. With the growth of middle classes, rich tourists are now seeking unique tourism products and services. With this in mind, Africa must ensure that it is well equipped so as to meet the needs and desires of this market segment. Hence, the purpose of this work is to analyze the current supply and identify gaps in the market to develop this region as a luxury destination.

Keywords: Africa; luxury; tourism; hospitality; luxury consumerism; luxury tourism; destination management (search for similar items in EconPapers)
Date: 2021
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