TOURISM IN THE COVID-19 ERA AND THE ATTEMPT TO SAVE IT WITH THE HELP OF SOCIAL MEDIA

Cezar Octavian Mihalcescu, Beatrice Sion () and Ana Maria Mihaela Iordache ()
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Cezar Octavian Mihalcescu: Romanian American-University, Bucharest
Beatrice Sion: Romanian American-University, Bucharest
Ana Maria Mihaela Iordache: Romanian American-University, Bucharest

Romanian Economic Business Review, 2021, vol. 16, issue 2, 131-137

Abstract: In the year 2020 people have faced an extremely serious crisis in the tourism industry, and not only, due to the COVID-19 pandemic. Many people and their families were severely affected, which had financial consequences for all branches of industry. One of the most affected industries is tourism, from all over the world. This year hotels, restaurants, bars, museums, transport companies, both on land, sea and on air, have been closed for more than 6 months. Many of these are bankrupt or on the verge of bankruptcy. In the short time they were open they operated at low capacity due to restrictions imposed by the government as well as due to the population's concern about their health or the financial problems they face.

Keywords: Tourism; pandemic; COVID-19; e-marketing; recovery strategies; social media (search for similar items in EconPapers)
Date: 2021
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