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Mario Bogdanović ()

Romanian Economic Business Review, 2021, vol. 16, issue 2, 20-39

Abstract: This paper deals with three ethical paradoxes in the contemporary business ethics, pointed out in form of questions: 1) Can people serve to two different/opposite value systems (instrumental/extrinsic/egoistic/ practical vs. humanistic/intrinsic/prosocial/altruistic/universal/true one)? Accordingly: How to resolve paradox between „what should be“ and „what it is“ in business ethics, i.e. how to resolve ethical paradox between „profit (egoism) maximization“ vs.“ moral (altruism) maximization“? 2) Is contemporary dominant capitalism ideology/idolatry most appropriate for business ethics? Accordingly: How to resolve paradox of captalism ideology/idolatry vs. humanism ideology/idolatry? 3) How to overcome contemporary hypocrisy as a result of opposite values in different value systems? Accordingly: How to balance practical need and mercenary (utilitarian i.e. egoistic values) which are functional (i.e. benefitial) but not moral, with humanistic/prosocial values which are moral but not functional (benefitial) in order to deminish widespread hypocrisy?

Keywords: moral crisis; hypocrisy; value system paradox; profit maximization; moral maximization; business ethics; intrumental/extrinsic/egoistic/practical values; humanistic/intrinsic/ prosocial/universal/true values; ideology/idolatry; balancing values (search for similar items in EconPapers)
Date: 2021
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