USE OF GOOGLE TRENDS IN DETERMINING ROMANIAN PUBLIC OPINION TOWARDS ENGLISH LANGUAGE COURSES

Gyongyver Măduța ()
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Gyongyver Măduța: Romanian American University in Bucharest

Romanian Economic Business Review, 2023, vol. 18, issue 1, 41-46

Abstract: Public interest towards foreign language courses is a major factor in influencing consumer behaviour, university policy and even public policy towards a more educated population. By using a “big data” approach, freely available through the Google Trends service, an assessment was made with regards to Romanian public interest towards English language courses available on the market, as well as the regions with the highest demand for English as a second language over the past five years. The results are relevant to academia, language centres, cultural centres, English schools and Universities with English- taught programmes.

Keywords: Consumer behaviour; Google Trends; English language; public interest; language courses (search for similar items in EconPapers)
Date: 2023
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